Contemporary Direct and Interactive Marketing by Martin Baier and Lisa Spiller
“Contemporary Direct and Interactive Marketing” by Martin Baier and Lisa Spiller is a comprehensive textbook published by Pearson College Division in 2009. This hardcover book covers subjects in Business & Economics, specifically within the field of Marketing. With 477 pages, it delves into Marketing / Direct and Marketing / General topics, providing valuable insights for students and professionals alike. The book offers a detailed exploration of contemporary marketing techniques and interactive strategies, making it a valuable resource for anyone interested in the world of marketing.